The "downside" to this is that advertising will switch from the old tv model (buying ads based on which show they'll air during) to buying ads in the internet-w

The "downside" to this is that advertising will switch from the old tv model (buying ads based on which show they'll air during) to buying ads in the internet-way (all the creepy facebook targeting, etc). I'm already managing three of these campaigns, using third party data to buy tv commercials on devices like roku and smart tv apps. So it doesn't matter what show the ad airs on because its targeted to the user (household) who is watching the show. Its around 5-10x more expensive than normal online video ads right now, but 50x cheaper than normal tv ads. Plus you can actually prove someone made a purchase after seeing an ad. This is called advanced tv or connected ctv (atv, ctv) if you're looking for more info. Streaming on a pc/mobile is called full episode player (fep) and is similar.