4 ms·

Is it really much more though? Whenever I see a number for how much an advertiser pays per viewer, it is typically small.

froindt 9y ago
My quick attempt. I'm sure there are better sources of this data. Let's say an average of 30 hours of consumption per week per person. [1] In a household of 4 people, that's 120 hours per week. "[Nielsen says the average commercial minutes per hour] was 16 minutes/8 seconds for cable network programming." [2] Assuming 30 second commercials, that's 32 commercials per hour, or 3,840 impressions per week. Across 30 days, that comes out to be 16,457 impressions. "$24.76 - The average cost of a thousand impressions for a 30-second commercial in broadcast prime time in 2014, down from $25.06 in 2013." [3] $24.76 per mille * 16.457 mille views/month/household = $407. That feels unreasonably high. If the CPM were $2, it would still translate to $40/month. [1] https://www.marketingcharts.com/featured-24817 https://www.marketingcharts.com/featured-24817 [2] https://www.mediapost.com/publications/article/308248/shorter-duration-tv-commercials-on-the-rise.html https://www.mediapost.com/publications/article/308248/shorte... [3] http://adage.com/article/news/costs-ad-prices-tv-mobile-billboards/297928/ http://adage.com/article/news/costs-ad-prices-tv-mobile-bill...
- hobos_delight 9y ago
  30 hours per person per weeks seems absurdly high to me - that would be one 3 hour program every week-night, two (6 hours) on Saturday and three (9 hours) on Sunday. I would be really keen to see what some actual values are, and the breakdown by age group. I've recently moved into a new place and we haven't even wired up the TV arial, and even with a Netflix subscription, it's mainly for the kids shows - and even then we heavily restrict the amount of time they can watch TV. Consumption for my wife and I now is generally Netflix if they have a show we like, or Plex for specific shows we can't get on Netflix - even then this would top out at _maybe_ a couple of hours a week. Time on reddit/hn is a completely different story...
  - froindt 9y ago
    Link #1 above has the breakdown by age group, by quarter, going back a number of years. It forms an interesting "fan" shape with the older generations watching more and the younger generations watching much less.

froindt 9y ago

My quick attempt. I'm sure there are better sources of this data. Let's say an average of 30 hours of consumption per week per person. [1] In a household of 4 people, that's 120 hours per week. "[Nielsen says the average commercial minutes per hour] was 16 minutes/8 seconds for cable network programming." [2] Assuming 30 second commercials, that's 32 commercials per hour, or 3,840 impressions per week. Across 30 days, that comes out to be 16,457 impressions. "$24.76 - The average cost of a thousand impressions for a 30-second commercial in broadcast prime time in 2014, down from $25.06 in 2013." [3] $24.76 per mille * 16.457 mille views/month/household = $407. That feels unreasonably high. If the CPM were $2, it would still translate to $40/month. [1] https://www.marketingcharts.com/featured-24817 https://www.marketingcharts.com/featured-24817 [2] https://www.mediapost.com/publications/article/308248/shorter-duration-tv-commercials-on-the-rise.html https://www.mediapost.com/publications/article/308248/shorte... [3] http://adage.com/article/news/costs-ad-prices-tv-mobile-billboards/297928/ http://adage.com/article/news/costs-ad-prices-tv-mobile-bill...

hobos_delight 9y ago
30 hours per person per weeks seems absurdly high to me - that would be one 3 hour program every week-night, two (6 hours) on Saturday and three (9 hours) on Sunday. I would be really keen to see what some actual values are, and the breakdown by age group. I've recently moved into a new place and we haven't even wired up the TV arial, and even with a Netflix subscription, it's mainly for the kids shows - and even then we heavily restrict the amount of time they can watch TV. Consumption for my wife and I now is generally Netflix if they have a show we like, or Plex for specific shows we can't get on Netflix - even then this would top out at _maybe_ a couple of hours a week. Time on reddit/hn is a completely different story...
- froindt 9y ago
  Link #1 above has the breakdown by age group, by quarter, going back a number of years. It forms an interesting "fan" shape with the older generations watching more and the younger generations watching much less.