Really awful idea. N00b users who buy this will fail to transfer the funds to their own wallets. The startup could retain the sold keys and steal the funds back

Really awful idea. N00b users who buy this will fail to transfer the funds to their own wallets. The startup could retain the sold keys and steal the funds back -- Oh sorry n00b you got robbed, better luck next time. Fundamental rule of cryptocurrency that they do not teach is: "Generate your own private keys" And they are probably acting as unlicensed money transmitters too, which will incur regulatory actions.