>would it be more accurate to say that new riders are given a promotional discount and frequent riders are charged a more sustainable rate? The government had

>would it be more accurate to say that new riders are given a promotional discount and frequent riders are charged a more sustainable rate? The government had already regulated cab fares to where they couldn't just gouge the customer and (hopefully) the prices were fair to both the cab driver and the rider. Uber re-introduced risk into the equation, along with the opportunity to capture the consumer surplus.