Yes. You are missing the viewpoint of a large part of the public who has heard that cryptocurrencies are the hot new investment. These same people have no clue

Yes. You are missing the viewpoint of a large part of the public who has heard that cryptocurrencies are the hot new investment. These same people have no clue where to start, how to get a wallet, etc. This looks like a turn-key way for them to make a small purchase and suddenly be "in the crypto game". It is probably confusing from a business perspective to many on HN because it makes little sense. But think about it from the perspective of your aunt/grandma/etc. They get a USB drive (something they have a rough understanding of) that comes with "a bunch of cryptocurrencies". Some of these people probably think this is the next Beanie Baby. Buy it, set it on a shelf and wait 15 years, at which point it will certainly be worth enough to pay for their kids' college. (/s).