Could also be Amazon pretends to have social media, and then when challenged as being a monopoly they can say something like "well, ecommerce is but one of our

Could also be Amazon pretends to have social media, and then when challenged as being a monopoly they can say something like "well, ecommerce is but one of our many products and across out entire portfolio we have lots of competition" or something to that effect. Just redirect to the sham loser products to make an appearance of competition, even though the lion's share of revenue is derived from a line of business that has a monopoly position.