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I checked SNAP and MUSICA.LY for the first time 2 weeks ago to see what my 12 year old was seeing. Hint if an adults first exposure in your app (before connect
by ghostbrainalpha 9y ago
I checked SNAP and MUSICA.LY for the first time 2 weeks ago to see what my 12 year old was seeing.
Hint if an adults first exposure in your app (before connecting to their existing social network) shows them pornography, or a random teenager cutting themselves... your business might not be sustainable.
I'm not saying you can't profit massively off of teenage angst. But if you LEAD with that like Tumblr and Myspace, people will grow out of your platform.
I think Reddit and Pinterest profit just as much from that questionable content without alienating the people who will ultimately be doing massive ad buys.
Also Snap tried to FORCE the Kardashians on you. They couldn't afford to have them go against the platform. They should have hired them as brand ambassadors to publish multiple times daily, and maybe even exclusively if Snap could afford it.
- kbar13 9y agoi think the kardashians are smart enough to not tie their brand to a single platform. it wouldn't make sense for the long term, even if they were to be paid out a lot for it.