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One look at the content on the "Discovery" page and you instantly understand the platform's weakness. No one is making genuine, useful, compelling content. It
by crsv 9y ago
One look at the content on the "Discovery" page and you instantly understand the platform's weakness. No one is making genuine, useful, compelling content. It's almost exclusively hyper-vapid garbage.
- ghostbrainalpha 9y agoI checked SNAP and MUSICA.LY for the first time 2 weeks ago to see what my 12 year old was seeing. Hint if an adults first exposure in your app (before connecting to their existing social network) shows them pornography, or a random teenager cutting themselves... your business might not be sustainable. I'm not saying you can't profit massively off of teenage angst. But if you LEAD with that like Tumblr and Myspace, people will grow out of your platform. I think Reddit and Pinterest profit just as much from that questionable content without alienating the people who will ultimately be doing massive ad buys. Also Snap tried to FORCE the Kardashians on you. They couldn't afford to have them go against the platform. They should have hired them as brand ambassadors to publish multiple times daily, and maybe even exclusively if Snap could afford it.
- kbar13 9y agoi think the kardashians are smart enough to not tie their brand to a single platform. it wouldn't make sense for the long term, even if they were to be paid out a lot for it.
- maxaht 9y agoI agree. The few times I accidentally swipe to that page and tap something that seems interesting (usually Sports Center), I haven't actually been sent to that news article. Rather, I'm subjected to the entire lineup of videos from the advertiser and lose my patience trying to find the particular story I tapped on. Really turns me off of tapping future sponsored content.