I digged out a report from Bernstein (the same company that delivered the one reported in the article) from 2011: "They have concluded that improvements to con

I digged out a report from Bernstein (the same company that delivered the one reported in the article) from 2011: "They have concluded that improvements to conventional engines will be key over the next 10 to 15 years and HEVs will become viable on a large scale by 2020. They believe near-term mass market adoption of electric vehicles is unlikely given the tough financial comparison with ever improving combustion engine vehicles. While premium-priced plug-ins may become viable earlier, by definition they will be niche products." https://seekingalpha.com/article/310159-bernstein-and-ricardo-report-cheap-will-beat-cool-in-vehicle-electrification https://seekingalpha.com/article/310159-bernstein-and-ricard...