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The thing is stories was never Snap's core product. If you remember back when SC first came out, there were no stories at all... although they had a "select all
by parliament32 9y ago
The thing is stories was never Snap's core product. If you remember back when SC first came out, there were no stories at all... although they had a "select all" button for firing off snaps to your entire friends list.
Refer to Snap's S-1 filing[1]: 60% of daily active users send snaps daily, but only 25% of them post to their story.
As far as I'm concerned, Insta et al are welcome to "stories" clones. Stories aren't what I, or most users, use Snapchat for.
[1] https://www.sec.gov/Archives/edgar/data/1564408/000119312517029199/d270216ds1.htm https://www.sec.gov/Archives/edgar/data/1564408/000119312517...
- rrdharan 9y agoRight, it wasn’t their core product but it was a thing that had a clearer monetization strategy. As far as I can tell no one has figured out a way to monetize private DM/group messaging via advertising. I actually deleted Facebook messenger from my phone in disgust a while back the first time I saw an advertisement mixed in among my list of conversations; I can’t even imagine what it would be like to have ads directly inserted in the messaging flow.
- parliament32 9y agoI wouldn't be surprised if they start inserting ads the same way they do after stories now: after you finish watching a received snap (or snaps), you get a video ad immediately after (and the user builds a reflex to down-swipe within a tenth of a second).