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I think Snapchat and users have opposite views on what the UI should be: Snapchat want to show the maximum of sponsored contents to the users (BTW it took me a
by icefo 9y ago
I think Snapchat and users have opposite views on what the UI should be:
Snapchat want to show the maximum of sponsored contents to the users (BTW it took me a week to stop swiping right by reflex after the update) and users just want to send pics to theirs friends.
I know that my usage of Snapchat is anecdotal. If anyone has data on the percentage of users that voluntary look at sponsored content, I'm interested.
- parliament32 9y ago>Snapchat want to show the maximum of sponsored content Yet, with this latest update, they removed the stories/sponsored mixture and banished sponsored content to its own screen. Once you get over the habit of swiping right, you never have to open that screen again... if anything, they reduced the amount of sponsored content I see.
- icefo 9y agoBut now you see ads between stories. I don't remember if they introduced that with the update or before.
- danappelxx 9y agoWell, at least they were kind enough to completely split up the sponsored content (right screen) from user content (left screen). With the update I entirely stopped viewing sponsored content, aside from the occasional ad when viewing stories. An interesting side effect is half of the ui is entirely useless now, which leads to a strange ux, but still better than interleaving everything (ie facebook, instagram, twitter, etc.).