As someone who earns their living writing articles and web copy for brands, this frustrates me no end. I'm often asked why I charge so much more for web copy th

As someone who earns their living writing articles and web copy for brands, this frustrates me no end. I'm often asked why I charge so much more for web copy than a blog article, when a blog article is often 1000 words plus and web copy might be 200 words or fewer (sometimes just a couple of sentences with a strapline). The answer is that I can write a competent blog article about as fast as I can type. Decent web copy that boils down the essential benefits and features of a product and expresses them concisely and compellingly takes much much longer to get right.