Its _almost_ like, and tell me if I'm crazy here, that Facebook may prefer making changes that benefit it while _appearing_ as if it were benefiting consumers.

Its _almost_ like, and tell me if I'm crazy here, that Facebook may prefer making changes that benefit it while _appearing_ as if it were benefiting consumers. Like surface-level changes that look good in a congressional hearing but actually just raise prices and increase ad-spending to maintain the same result.