I think that the most powerful thing is that they offer a low point of entry. You can start for pretty near free, but for less than £100k you can build a differ

I think that the most powerful thing is that they offer a low point of entry. You can start for pretty near free, but for less than £100k you can build a differentiating capability and start contributing to knowledge... vs traditional instruments where the onramp starts at £millions and goes from there.