I highly doubt this had anything to do with CA, outside of some PR timing... third party data is stale and expensive and advertisers were already complaining of

I highly doubt this had anything to do with CA, outside of some PR timing... third party data is stale and expensive and advertisers were already complaining of costs on FB... this will make it cheaper for mom and pop advertisers and scare away the affiliate marketers mostly.. facebooks owm data and first party audience data is still open season and where the ad dollar shift has been happening anyways... This was a smart biz decision and CA was just a convenient opportunity to roll out without too much backlash IMHO.