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Less granular audience targeting forcing increased ad spend to reach a broader audience. FB really doesn't lose out.
by sumoboy 9y ago
Less granular audience targeting forcing increased ad spend to reach a broader audience. FB really doesn't lose out.
- ikeboy 9y agoIf marketers make less they have less to spend. The less efficient they can be, the less they make, the lower the equilibrium bid ends up being.
- eli 9y agoEverybody has plenty of advertising channels to choose from. If FB suddenly gets more expensive to reach your target customers, the dollars will move elsewhere.
- davemel37 9y agoThis data had a baked in 10-15% markup...so costs should actually go down for advertisers.