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They're removing anything they purchase from third parties. If the advertiser collects the data they can use it to target as always.
by ikeboy 9y ago
They're removing anything they purchase from third parties. If the advertiser collects the data they can use it to target as always.
- sumoboy 9y agoLess granular audience targeting forcing increased ad spend to reach a broader audience. FB really doesn't lose out.
- ikeboy 9y agoIf marketers make less they have less to spend. The less efficient they can be, the less they make, the lower the equilibrium bid ends up being.
- eli 9y agoEverybody has plenty of advertising channels to choose from. If FB suddenly gets more expensive to reach your target customers, the dollars will move elsewhere.
- davemel37 9y agoThis data had a baked in 10-15% markup...so costs should actually go down for advertisers.