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Thanks. I just updated my comment to make it clear that TechCrunch doesn't say exactly what part is being removed. If you're correct, the part they're rolling
by troydavis 9y ago
Thanks. I just updated my comment to make it clear that TechCrunch doesn't say exactly what part is being removed.
If you're correct, the part they're rolling back is relatively small.
- ikeboy 9y agoThey're removing anything they purchase from third parties. If the advertiser collects the data they can use it to target as always.
- sumoboy 9y agoLess granular audience targeting forcing increased ad spend to reach a broader audience. FB really doesn't lose out.
- ikeboy 9y agoIf marketers make less they have less to spend. The less efficient they can be, the less they make, the lower the equilibrium bid ends up being.
- eli 9y agoEverybody has plenty of advertising channels to choose from. If FB suddenly gets more expensive to reach your target customers, the dollars will move elsewhere.
- davemel37 9y agoThis data had a baked in 10-15% markup...so costs should actually go down for advertisers.
- AznHisoka 9y agoIt is actually not that small. Facebook has a lot of info on what you like but relatively few info on what you buy offline. A lot of that data is kept by credit card/reward card companies, which then sell them to Acxiom and others (how nice of them!)
- politician 9y agoThere's a huge market for grocery store purchase history from those loyalty cards everyone uses.
- jacquesm 9y agoWhich is why I don't have one of those but I make myself no illusions about the grocery company being able to track me anyway based on the bank card used to pay for the groceries.