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I wonder if this just means they know so much about people from first-party data they've collected (including their share buttons on other sites) that the addit
by marcinzm 9y ago
I wonder if this just means they know so much about people from first-party data they've collected (including their share buttons on other sites) that the additional performance gains from third-party data weren't worth much.
- ryanwaggoner 9y agoMaybe they used the partner data as ML training data and now they don't need it anymore :)
- hardtke 9y agoThat would likely be a violation of the contracts signed with the data aggregation companies.
- paulie_a 9y agoMaybe they will be slightly better than the emails in my spam folder For the amount of data Facebook collects, the quality of advertising they provide is pretty much garbage. Late night tv infomercial quality.
- davemel37 9y agoTHIS! Plus, the pixels ability to learn and adapt and custom audiences... tells them much more than some stale expensive data can.