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Those ads were priced that high for a reason, to keep garbage off the iPhone. iAd only really made sense as a way to enable developers to make money from their
by IBM 9y ago
Those ads were priced that high for a reason, to keep garbage off the iPhone. iAd only really made sense as a way to enable developers to make money from their apps in a high quality way. All the stipulations don't make sense for a pure ad-tech business.
And I don't think a former iAd exec has any reason to be doing PR for Apple when the purpose of that WSJ story and his cooperation with it was to pimp his new job/startup.
- FireBeyond 9y ago> Those ads were priced that high for a reason, to keep garbage off the iPhone. Perhaps so. And only a few companies bought ads, which pissed off their customers (the ones that Apple is "fighting to protect") because of the repetition. So Apple lowered the barrier. A failure to realize. Not sure how this is a dispute of what I said, or somehow proves that iAd wasn't a failure, but a planned exit. > And I don't think a former iAd exec has any reason to be doing PR for Apple when the purpose of that WSJ story and his cooperation with it was to pimp his new job/startup. If you think that Apple (or any company of that size) doesn't have non-disparagement agreements with any corporate officer or down to SVP level, at the _very minimum_, you're mistaken. Even those "we screwed up" articles you see are very carefully stage managed. They're (almost exclusively, save some very isolated high profile situations) scripted as a PR effort to manage customer satisfaction.