Exactly, Apple just doesn't need ads because of their physical product and brand strength. If you rely on ads, what actual value are you (or could you be) prov

Exactly, Apple just doesn't need ads because of their physical product and brand strength. If you rely on ads, what actual value are you (or could you be) providing that you're not charging for. And then, why not, why choose ads instead and data harvesting? If Facebook started charging for their services, would people happily start paying or would they suddenly realise there are equal/better alternatives once cost is a factor? Will be interesting to see what happens with Apple if the i-products do ever decline significantly. (I believe their Brand is strong enough to sell their other services effectively so long as they get the price right).