Schmidt's point in his speech is that Google can use what they know about web surfers to provide better service to them. By cutting the phrase down to just the

Schmidt's point in his speech is that Google can use what they know about web surfers to provide better service to them. By cutting the phrase down to just the headline, it makes Google's motives sound more questionable. It is like the difference between Netflix announcing "We track everything you watch" versus "We can recommend movies you might like, because we track everything you watch".