But that is not "closely tracking its users", that's capturing the necessary information for those transactions. It's certainly not Apple making its customers

But that is not "closely tracking its users", that's capturing the necessary information for those transactions. It's certainly not Apple making its customers into products. Both Google and Facebook are classed as advertising companies, for a reason. Have you read Google's Privacy Policy? https://www.google.com/policies/privacy/ https://www.google.com/policies/privacy/ Wow. All the same stuff as Apple plus Device IDs, actual physical location, WiFi identifiers, pixel tags, and more — All because: tailored advertising. That's what a company-whose-users-are-its-product looks like, by comparison. BTW: I looked at your scare link: my iPhone had no data there, because it has never had Frequent Locations enabled. Nor has it had Location-Based iAds enabled. YMMV of course.