Precisely. Social preference is still a preference like any other. Google makes it its job to understand what the user is looking for. If they need data on what

Precisely. Social preference is still a preference like any other. Google makes it its job to understand what the user is looking for. If they need data on what is an acceptable result they have the means to collect it and fold it into their algorithm. When people search for three black teenagers are they really looking for three mugshots? Is that a good result in any conventional sense, purely judged in a QA system sense, and without prior? There is at least a query specificity or query extension problem here. Whatever proxy they are using to find relevance is broken in this regard, and it's important to recognize that there is still an engineering problem despite, or despite it looking like, a political problem.