A very good book on this is Biology of Desire by Marc Lewis. Cites the Vietnam heroin example, and gets into the neurobiology of bad habits. Key points are tha

A very good book on this is Biology of Desire by Marc Lewis. Cites the Vietnam heroin example, and gets into the neurobiology of bad habits. Key points are that addiction is neither a choice nor a disease, and self-control is a depletable resource (so being overly suppressive can lead to binges). Recovery benefits from emotional events that reframe one's relationship with the bad habit and exploring the traumatic roots of it.