I tried entering a few names ending in Santorum into google and none of them brought up the site in question. That suggests that the vast majority of people who

I tried entering a few names ending in Santorum into google and none of them brought up the site in question. That suggests that the vast majority of people whose surname is Santorum will not have this website show up in google's results for searches containing their name. Given the lack of demonstrable harm, I don't think it makes any sense to claim this campaign was mean-spirited and misguided for the reasons you claim.