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Apple's always been focussed on design, in both marketing and UI. In marketing, for a long time everything was Apple Garamond, then Myriad. In the UI, Chicago a
by grzm 9y ago
Apple's always been focussed on design, in both marketing and UI. In marketing, for a long time everything was Apple Garamond, then Myriad. In the UI, Chicago and Geneva were heavy hitters. Now we have San Francisco. A key difference with this last one is that it's used in both the UI and in marketing.
https://en.wikipedia.org/wiki/Typography_of_Apple_Inc https://en.wikipedia.org/wiki/Typography_of_Apple_Inc.
- zokier 9y ago> Apple Garamond, then Myriad The key difference being that Garamond is a classic on its own, and Myriad is even the default font in Adobe products (at least InDesign).
- grzm 9y agoYeah, the various Garamond variants are classics (tracing their history all the way back to the 15th century!). Apple did commission a dedicated variant for themselves. Similarly, Apple used a Myriad variant, Myriad Apple. That said, my point wasn't that Apple only used Apple designed fonts (which isn't true), but that Apple has always focussed on design in general and typography in particular.
- oddevan 9y ago> A key difference with this last one is that it's used in both the UI and in marketing. That's exactly what I was getting at, thanks!
- ddrmaxgt37 9y agoAlso on physical products as well