Isn't this basically the same phenomenon (and result) as instant retweeting and the like button? If you simply reflect and amplify the behavior of the general

Isn't this basically the same phenomenon (and result) as instant retweeting and the like button? If you simply reflect and amplify the behavior of the general population, you can get some pretty ugly results — which is because the general population has some actual ugly tendencies that are being accurately depicted. So the conversation needs to be about how we should actively bias the algorithm to damp out the ugliness, which is already being done by Twitter, FB, Google, etc. I think we've done the experiment and proven pretty conclusively that a totally unbiased algorithm or information-sharing network is not a good thing for society, unless you want society to be like 4chan. Of course, that immediately opens the can of worms — who gets to decide how to bias the algorithm?