I don't think it's right that because there's some highly backlinked content with with some keywords, that you should assume that's what people are looking for

I don't think it's right that because there's some highly backlinked content with with some keywords, that you should assume that's what people are looking for when they search those keywords. Shouldn't helping connect poeple with what they're looking for be the bottom line? Even if you have to manipulate your algorimths natural results to do so.