I really appreciate the point: as much as the content of what's on google has nothing to do with google, the prioritization of search results is on them. Whethe

I really appreciate the point: as much as the content of what's on google has nothing to do with google, the prioritization of search results is on them. Whether it's hard or not to avoid perpetuating stereotypes doesn't seem to obviate their responsibility to not perpetuate stereotypes, any more than the fact that Facebook's having so much content flow through their feeds could remove Facebook's responsibility to not help the spread of fake news. Google's search results is really the oldest analog we have for the "machine learning learns racism" quandary, too. This question is just going to get bigger, and its effects much more pernicious.