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The problem with Social Media (and a few other platforms aswell) is that they were explicitly designed with addiction in mind. There's even literally a book abo
by mindcrash 9y ago
The problem with Social Media (and a few other platforms aswell) is that they were explicitly designed with addiction in mind. There's even literally a book about this subject called "Hooked" with subtitle "How to create habit forming products", but you can and should translate the "habit forming" in the subtitle into "addictive".
Everybody has neurotransmitters in their body, and these neurotransmitters have the ability to change brain chemistry. One of those neurotransmitters is dopamine, which makes you feel good when you have accomplished something. Basically it's natural crack. So what do these platforms do? They abuse the knowledge of this kind of biology within the experience design of their platforms to create something I call "dopamine loops", which basically means you crave more, and more, and more dopamine (and thus keep interacting with the service). And before you know it the last few hours you should have spent on work or other important things like keeping an eye on the traffic around you or having actual real life social interactions with the people around you, are rather spent on Reddit, Facebook, Twitter and whatnot.
So it would rephrase the headline a bit. Not only your career may depend on it, but your entire life may actually depend on it.