I'm a somewhat technical marketer who enjoys building lots of fun tools in spreadsheets for a chunk of what I do. While the raw functionality is often very com

I'm a somewhat technical marketer who enjoys building lots of fun tools in spreadsheets for a chunk of what I do. While the raw functionality is often very complex and met with blank stares, I've realized I find new excitement in refining and building pretty "front-ends" in the spreadsheet that simplify things for end-users. Finding interest in the challenges of simplifying and polishing for others is one path forward with your struggle. It was a definite shift as before my focus was on making them as powerful as possible. Only when I realized that the most powerful tool in the world is useless unless people adopt it was I able to break free of my old mental model.