If your content makes you significant money, you'll be willing to invest/pay. Return from even one piece of content will typically very comfortably pay off soft

If your content makes you significant money, you'll be willing to invest/pay. Return from even one piece of content will typically very comfortably pay off software pricing. My wife and her business partners run a completely bootstrapped startup and they do pay (often others rather than make content themselves) for wherever is critical for revenue generation. If your content doesn't generate revenue or revenue generating leads, you have a hobby and need to decide whether to invest in the hobby. Edit: in my last trip to China, I actually saw the mushrooming "mobile live video streaming influencer" industry and looking at their equipment (portable large battery powered klieg lights, audio gear etc.), it's pretty clear the influencers were investing.