Apple makes it pretty clear that they don't use the data that hits a server to identify you: > When we do send information to a server, we protect your privacy

Apple makes it pretty clear that they don't use the data that hits a server to identify you: > When we do send information to a server, we protect your privacy by using anonymized rotating identifiers so that searches and locations can’t be traced to you personally. https://www.apple.com/privacy/approach-to-privacy/ https://www.apple.com/privacy/approach-to-privacy/