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Right, but what about those "indie" content creators, popping up everywhere these days: YouTubers, Instagrammers, independent musicians and clip-makers, poor st
by pacavaca 9y ago
Right, but what about those "indie" content creators, popping up everywhere these days: YouTubers, Instagrammers, independent musicians and clip-makers, poor startup founders, needing to create a 1-minute marketing video twice a year... All those, I think, would spare $50-$100 for a good piece of software but not more than that. And if someone would analyze how they use professional products, I'm sure, it would converge to some stable ~30% subset of features big products offer
- sfifs 9y agoIf your content makes you significant money, you'll be willing to invest/pay. Return from even one piece of content will typically very comfortably pay off software pricing. My wife and her business partners run a completely bootstrapped startup and they do pay (often others rather than make content themselves) for wherever is critical for revenue generation. If your content doesn't generate revenue or revenue generating leads, you have a hobby and need to decide whether to invest in the hobby. Edit: in my last trip to China, I actually saw the mushrooming "mobile live video streaming influencer" industry and looking at their equipment (portable large battery powered klieg lights, audio gear etc.), it's pretty clear the influencers were investing.
- y_molodtsov 9y agoTop Youtubers already use RED cameras, they’re ok with spending money :)