> there is no obvious reason to care. After all if they're all going to be driven exactly the same way and have an almost identical safety profile, what differe

> there is no obvious reason to care. After all if they're all going to be driven exactly the same way and have an almost identical safety profile, what difference does it make? The same difference that makes people buy a Jaguar over a Chevy Cruze in the traditional sense... There are consumers who expect a high quality of service for their dollar.