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Uber is already doing pretty well with price segmentation in the US (the Uber Express POOL comes with a forced 2 minute wait); they can certainly: - raise pric
by dannyw 9y ago
Uber is already doing pretty well with price segmentation in the US (the Uber Express POOL comes with a forced 2 minute wait); they can certainly:
- raise prices of uberX, price sensitive riders can still use POOL or Express POOL
- reduce marketing and growth expenses; reframe KPIs and targets in term of "dollar ROI" instead of new rider/driver targets
Uber absolutely works from a unit economics perspective. How do you think taxis exist?
- geofft 9y agoTaxis are usually a bit pricier and also don't subsidize a large team of software engineers at Silicon Valley salaries.
- CydeWeys 9y agoHere in NYC, the mortgage on a taxi medallion costs a lot more than the total salary of all Uber developers divided by the number of Uber drivers. There are other costs that go into taxis that Ubers don't have. Taxis have back-office support staff too (the people you call up to order one to you).