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How Does Compete Get Its Web Traffic Data? [Feb 2010]
- ez77 16y agoI know this article is eons old for Internet standards, but I've been wondering how Compete.com actually achieved a "panel" of 2M US Internet users to submit their data. Participating is not even heavily advertised in their main site. Thoughts?
- gyardley 16y agoA few sources, including toolbars like the one mentioned in the article (and including Compete's own toolbar), an opt-in panel (see consumerinput.com, for example), and anonymized browsing data purchased directly from ISPs. Majority of their panel doesn't realize they're sending the data - they've just agreed to do it in a terms of service somewhere.