Well they had a history of dominating at le mans in the 1950's. Then they had the E-type in the 1960's and 1970's which Enzo Ferrari called the most beautiful c

Well they had a history of dominating at le mans in the 1950's. Then they had the E-type in the 1960's and 1970's which Enzo Ferrari called the most beautiful car in the world - it was also tough competition for a Ferrari at 1/5th the price. So they had a sporting history which like other car companies they're now resting on. They also had a history as being the car for the self made man. The MkII was the car for bank and train robberies at the time. You'd meet a lot of Jag owners in jail...