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But do they actually do that? It seems like a lot of effort to market to someone who's less likely to be successfully marketed to.

• matte_black 9y ago
  Unless you are mentally disabled in some way, anyone can be successfully marketed. People like to believe they are special snowflakes that can rise above the influence of marketing, but hit them with the right marketing message and you got them.
  • gaius 9y ago
    Right, that’s why the only way to win is not to play, there is no safe level of exposure to Facebook or Google.
  • Slansitartop 9y ago
    > People like to believe they are special snowflakes that can rise above the influence of marketing, but hit them with the right marketing message and you got them. Maybe so, but the success of marketing has different probabilities for different individuals. So, if you're Facebook, it wouldn't make sense to invest in de-poisoning poisoned tracking data if they'd have a low chance of success with their marketing messages. Also, I'm doubtful any de-poisoning technique is perfect, so the resulting profile is probably worse for targeted marketing, all else being equal, as well.