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"This is probably an ignorant rant" Correct. I researched the engagement numbers: http://growthrock.co/social-media-statistics/ http://growthrock.co/social-medi
by deveshkhanal 9y ago
"This is probably an ignorant rant" Correct. I researched the engagement numbers: http://growthrock.co/social-media-statistics/ http://growthrock.co/social-media-statistics/
HN folks always hate on email, but compared to other channels (social in particular) the engagement is insane. Insane. 15% quoted by the guy in a thread above for example is unheard of on Twitter/FB.
And compared to paid social/paid search it's SO much cheaper once the list is built.
- deveshkhanal 9y agoPlease save the "once the list built" <--- see, that's the catch. It's not the catch, it's not that hard to build the list (compared to making paid channels work from an ROI perspective). And in particular for ecommerce (topic of stripe article) just having a simple checkbox for anyone checking out to opt in is more or less free. Mailchimp costs compared to ad costs are also super cheap.