At least Microsoft[0] does not sell your personal information or build it's business around renting access to your personal information. There is a big differen

At least Microsoft[0] does not sell your personal information or build it's business around renting access to your personal information. There is a big difference between sharing data with advertisers and sharing data with company-controlled subsidiaries and vendors. "We tell you about things we think you’ll like. For example, we may send you email to remind you about items left in your online shopping cart. We also display advertising in some services, and we’d prefer to show you ads you find interesting." https://privacy.microsoft.com/en-US/windows10privacy https://privacy.microsoft.com/en-US/windows10privacy Microsoft mines your behavioural patterns and activities on Windows, Bing etc and sells this information to advertisers.