This is true. I think the iPhone did the same thing to Garmin GPS and other single-purpose hardware companies. They all lost so much of their market. Apple alr

This is true. I think the iPhone did the same thing to Garmin GPS and other single-purpose hardware companies. They all lost so much of their market. Apple already knew people were buying and would continue to buy these things, and their innovation was just putting it all into one device. So you could buy a Garmin GPS and a Flip video camera, and end up spending $300-$500 total and carry 2 devices around, or you could just buy an iPhone 3GS for $199 and also make phone calls with it. I'm still trying to figure out the $1,000 price tag of an iPhone nowadays however. Where is the substance behind that price? (And I own an iPhone, apple watch, iPad Pro, a Macbook Pro, and a Macbook air, so I really doo appreciate a good product, just can't comprehend the value proposition of a $1000 iPhone.)