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This is a huge problem on a lot of the internet unfortunately, with YouTube and Pinterest only being the tip of the iceberg. Neither influencers or review sites
by CM30 9y ago
This is a huge problem on a lot of the internet unfortunately, with YouTube and Pinterest only being the tip of the iceberg. Neither influencers or review sites seem to like disclosing affiliate links, and even a fair few media sources (especially lesser known ones) like trying to hide any associations they may have with the topics of their stories.
It's especially bad in various tech fields, with the web hosting world being a minefield of shady promoters, fake review sites and people promoting stuff on their sites just for a bit of cash in return. Hell, even the likes of WordPress used to do this with the 'recommended hosting companies' on their official site.
But yeah, I think the only solution is to drastically increase the resources given to organisations like the FTC and ramp up the fines enough that even a millionaire influencer doesn't feel it's worth lying to their audience.
- Digory 9y agoThe other solution to under-enforcement is giving a private right of action to individuals and their lawyers. I realize people hate to feed and clothe lawyers, but a few class-action suits, and this problem would dry up.
- olliej 9y agoYeah but you have to be able to afford the lawsuit in the first place - similar to patent trolls a lot are relying on it not being affordable to do anything to them. And a bunch are naive teenagers who just don’t know that they should be disclosing it.