When we created http://markiter.com http://markiter.com we decided to present users with two options instead of just asking vague questions. You could compare

When we created http://markiter.com http://markiter.com we decided to present users with two options instead of just asking vague questions. You could compare a few pictures, videos, landing pages, etc. And get some a vote with a comment on which is better. Forced more legwork on the user to actually create multiple options.