Potentially, high class events (e.g. the Academy Awards). I can certainly see the massive value of having a luxury self-driving car shuttle celebrities to an ev

Potentially, high class events (e.g. the Academy Awards). I can certainly see the massive value of having a luxury self-driving car shuttle celebrities to an event millions of Americans watch every year. It's marketing for Jaguar and Waymo. And also, Uber has premium categories, too. Its got virtue signaling potential for the users. And, to be fair, people have aesthetic preferences. I do. If you said to me, "this cardboard box will autonomously take you anywhere you want to go without ever crashing. Or you can take this Audi S7 will do the same but there's a 5% chance you'll crash", I'd take the Audi. Personal preferences can't just be ignored, especially in the auto industry.