How often have you picked one product over another because of a key difference between them besides price? Price is an important difference but not the only on

How often have you picked one product over another because of a key difference between them besides price? Price is an important difference but not the only one and not the most important one for all people all of the time. Be different on something besides price and move on. Before heading down the freemium path be sure to take the time upfront to build two bottom up revenue plans. One plan for freemium and one for strictly paying customers. Be sure and include a detailed breakdown of each of the channels you'll be using to acquire customers and their costs. It's ok to make educated guesses here. It can be quite painful so see how many customer you'll need with freemium before you reach your revenue goal and what it will cost to get them vs. just charging. Are you sure you're setup for that? Does it make sense given the size of your market? Given the likely customer acquisition channels available to you and their costs. Does it work with your budget? Not everyone is Facebook.