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I'm old enough to remember the 1993 Jack in the Box e. coli outbreak... and then fast-forward to Chipotle's 2015 handling of the same thing. The responses betwe
by anonu 9y ago
I'm old enough to remember the 1993 Jack in the Box e. coli outbreak... and then fast-forward to Chipotle's 2015 handling of the same thing. The responses between then and now were staggering differently. Back then it was "deny, deny, deny". In today's PR conscious world - for better or worse - the people expect an immediate confession from the very top.
Given's FB's breadth and depth of exposure to many people's lives, I would expect no less than to see Zuck fielding questions in front of the cameras. It will certainly be a circus and many people will tune in to watch - but if handled correctly can bring an enormous amount of goodwill back to FB - which it desperately needs right now.
- Silhouette 9y agoPerhaps this is a form of karma. After all, the change in how PR works today compared to last century has a lot to do with the rise of social media and 24 hour news cycles.
- liberte82 9y agoThe irony of Zuckerberg responding to this spectacle in an entirely old-school and 20th century way, blind to how the social media landscape has changed PR.
- VVyattPrentice 9y agoZuckerberg seems confident he doesn't need to really give a crap. FB will be fine either way. Why bother? He's got better things to do with his time.
- ravenstine 9y agoOr is it more likely that he's counting on having his eggs in more baskets than just the Facebook one? I don't think he doesn't give a crap because he thinks Facebook is invincible.
- WalterSear 9y agoIMHO, it's bluff. There's evidence to suggest that that a frank discussion would be an extreme liability for him, and for facebook. Here's a lengthy timeline of his many publicly verified interactions with Putin's lackeys, and the financial support they have provided facebook: https://www.reddit.com/r/politics/comments/85p30j/deletefacebook_movement_gains_steam_after_50/dvz4y6o/ https://www.reddit.com/r/politics/comments/85p30j/deleteface...
- anonu 9y agoWill it be fine? Stock market shaved 10 percent of it's market cap on this. I suppose if you're a $500bn or $450bn company you'll be fine either way... But this is only a week... So time will tell how far the negative press goes with this... And ultimately how many of it's 2bn users actually care.