Two charts: x1: How much the product improves my life (judged based on how much I would be willing to buy it, asked after I acquired it) y1: How much the prod

Two charts: x1: How much the product improves my life (judged based on how much I would be willing to buy it, asked after I acquired it) y1: How much the product costs x2: How much expendable income I have y2: How aware I am of how advertising influences my buying decisions Depending on where the marketed products/services and the targeted consumers land on these charts the answer to your questions may turn out very differently.