At least in Brazil I think there is serious competition in the form of WhatsApp. It allows plenty of the things that FB initially brought to the table in the fo

At least in Brazil I think there is serious competition in the form of WhatsApp. It allows plenty of the things that FB initially brought to the table in the form of family, friend and work groups where people actually share their personal stuff now, while in FB people just mostly show off some generic things and share news articles in their bubble. I would say WhatsApp right now is a lot more social than FB is. When you meet someone new you ask them for their WhatsApp number, not to add them to FB. Sure FB owns WhatsApp but I don't think they can leverage it financially nearly as much. If ads start to pop up on WhatsApp people will simply flock to different messengers with similar functionality.